FOR IMMEDIATE RELEASE

July 10, 2007

Editorial Contact:
Karen Hoffman,
The Bradford Group
Tel: (212) 447-0027
Fax: (212) 725 8253
E-mail:
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TravelTalkMEDIA adds RSS travel news feed designed by Mochila

San Diego, CA (July 10, 2007) – TravelTalkMEDIA, a subsidiary of CelestiaLINK, LLC, announced the launch of its revolutionary, up-to-the-minute RSS feed of worldwide travel and tourism news available at www.TravelTalkNEWS.com.  The news feed is made available through TravelTalkMEDIA's relationship with Internet content syndicator, Mochila (www.mochila.com), and has resulted in the creation of the first global online marketplace for print, photo and video content, aimed at professionals in the tourism industry as well as sophisticated travelers around the world.
 
Patrick Peartree, VP of Business Development for TravelTalkMEDIA explained the RSS concept: "RSS stands for Really Simple Syndication or Rich Site Summary.  It is a revolutionary new way to automatically syndicate content on the Web. Basically, this allows the TravelTalkNEWS column available at www.TravelTalkMEDIA.com to automatically pick up and display current travel and tourism news stories and related content that have been posted at the Mochila site by other media members from around the world. The travel news stories auto-rotate as more current articles and content are added to Mochila by ours various member publishers. The beauty of this is that since TravelTalkMEDIA is also a contributing member of Mochila, we can easily upload our current newsletters, press releases, videos, audio files, etc. to Mochila for immediate distribution to our other media members worldwide." Peartree added that, “We now have the ability to develop a wide range of syndication partnerships and offer our content for even broader global redistribution through our member media partners.” 

 

“As a result of our working partnership with Mochila, TravelTalkMEDIA is now uniquely positioned to bring the latest breaking news in travel and tourism to industry insiders and seasoned travelers worldwide,” said TravelTalkMEDIA's CEO, Sandy Dhuyvetter. “TravelTalkNEWS provides an innovative, online newsfeed that is freely accessible without cost or subscription because it is advertising-supported. This allows us to serve up the world’s best and most current travel news and content while generating revenue from highly relevant commercial messages. Most of all, this is a great way for us to widely redistribute our TV and radio programming as well as our newsletters and press releases, added Ms. Dhuyvetter.

  

Chairman and CTO of Mochila, Benjamin Chen, noted that, “We are very excited to be working with Sandy as she continues to expand her TravelTalk brand. We are also grateful for her developmental support as she and her team tested and evaluated our Mochila product before it was rolled out to the public. Sandy’s technical expertise coupled with her international recognition as a travel expert and media personality has really made this a perfect match for us. We are delighted to have TravelTalkMEDIA as one of our most important contributors and distributors of current travel news.”  

 

The media partnership with Mochila provides a distribution channel made up of more than 1,000 global media companies, including the Associated Press, The Financial Times and New York Magazine. Collectively, these channels include access to more than 1,500 newspapers, magazines, wire services and Web sites. 

 

Ms. Dhuyvetter summed the agreement as being “a partnership allowing us to provide near real-time travel industry news via the Web supported by an ad model that is a unique win-win-win for our visitors and our advertisers. This is a unique and very powerful combination of rich, relevant content and targeted commercial messages that can be accessed on demand. People don’t have to wait for the latest travel news to arrive in their inboxes as an email. They can get it from our home page whenever they want.”

 

The news feed is captioned TravelTalkNEWS from around the World and displays a dynamic list of current travel news headlines. The service is availble without cost or subscription at www.TravelTalkNEWS.com.

 

About Sandy Dhuyvetter:
Sandy founded CelestiaLINK, LLC, parent company of TravelTalkNEWS, in 1998 after spending 18 years in multimedia, technology and transaction processing. In 2001, Sandy developed the TravelTalkMEDIA brands of TravelTalkRADIO, TravelTalkNEWS and TravelTalkTV. In recognition of her knowledge and character, Sandy was recently appointed to the Secure Borders Open Doors Advisory Committee that was jointly created by the US State Department and the Department of Homeland Security. Sandy serves on board of advisors for CHN University, one of the largest hospitality schools in the world. Recently, Sandy was awarded the 2006 Media award from the Tanzania Tourism Board. In March of 2007, The Voice of Jinling Radio headquartered in Nanjing, China announced that TravelTalkRADIO as the recipient of the 1st prize award for the production of a special programming series entitled Sandy and Dr. Sun Yat-sen. In May, 2007, Sandy moderated the media panel during the Annual Conference of the International Institute for Peace through Tourism in Kampala, Uganda. In June of 2007 Sandy once again traveled to Jordan to join her colleagues from Egypt, Israel, Jordan and Palestine at the Tourism4Peace Summit.

 

About CelestiaLINK LLC:
CelestiaLINK LLC is the parent company of TravelTalkRADIO/TV/WEB which produces and distributes informative travel news segments, entertaining interviews, and promotional segments that are broadcast via conventional radio and TV in the United States, China, Africa and the UK and also distributed and heard worldwide over the Internet. Satellite distribution includes coverage in the Western Hemisphere, South America and the Asia-Pacific Rim. The companies also produce live remote radio broadcasts, travel news segments for TV, B-roll and digital still photography, destination and event promotions, press releases and newsletters, all with worldwide distribution availability. See,
www.TravelTalkTV.com. For further information, please contact info@TravelTalkTV.com.

 

About Mochila:

Mochila (www.mochila.com) is the world’s only syndication service that allows publishers of magazines, newspapers, wire services, and web sites to buy and sell print, photo, audio, and video content à la carte and on-demand with each other on its web site. Mochila provides simple but powerful tools for content sellers to set licensing rules, including pricing, embargoes, exclusions and other business terms. Members choosing the Mochila AdMatch ad revenue-sharing service can acquire the best content in the world for free with advertising revenue split among the buyer, the content owner, and Mochila.

 



 

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